Hello,
I'm
Harsha Prasad H.
Senior Designer | Brand, UI & Generative AI
Senior Designer with 10+ years of experience driving enterprise-scale visual design, UI systems, and AI-enabled creative solutions. Currently leading strategic design initiatives at IBM, specialising in scalable component libraries, generative AI workflows, and brand-aligned digital ecosystems. Proven ability to reduce production timelines, govern design systems, and collaborate with global stakeholders to deliver measurable business impact.
Core Expertise
Enterprise & Product Design
Design Systems Governance - UI/UX Design - Interaction Design - Accessibility - Responsive Design - Brand Systems - Iconography
AI & Emerging Design Workflows
Adobe Firefly (Generative AI) - GenStudio - Prompt Engineering for Design
Tools
Figma (Components, Variants, Auto-layout) - Adobe Creative Cloud - After Effects - Blender - Jira - IBM Carbon System
Leadership & Strategy
Cross-Functional Collaboration - Stakeholder Management - Design Mentorship - Agile Delivery - Creative Direction Support
Portfolio
My latest work here. See More
Experience
Senior Designer @ IBM
July 2022 – Present
Built and governed reusable component libraries for enterprise digital banners in Figma, leveraging auto-layout and scalable variants, reducing design production time by 75% across teams.
Led the Pictogram Guild, identifying system gaps and guiding collaborative development of new icon sets including UFC, F1, Tennis, Fantasy Football, and Golf — resulting in the launch of a new Sports pictogram category.
Collaborated directly with Adobe product teams to provide structured feedback and insights on Adobe Express, Adobe Acrobat, and GenStudio, influencing alignment with enterprise brand guidelines.
Implemented Adobe Firefly for generative image creation, producing 10+ production-ready visuals deployed across physical installations, significantly reducing dependency on outsourced 3D and photography vendors.
Partnered with the Global Creative Director to develop the People Illustration Kit for IBM Design Language, strengthening brand consistency across platforms.
Conducted internal training sessions on IBM Design Language and contributed as a volunteer facilitator for Enterprise Design Thinking (EDT) workshops.
Designer @
Infinite Computer Solution
(Client Place IBM)
Nov 2017 – July 2022
Delivered end-to-end visual and UI design solutions for internal enterprise platforms including web pages, email campaigns, interactive PDFs, and digital marketing assets.
Generated creative concepts from ideation through execution, ensuring alignment with IBM brand systems.
Worked extensively with Drupal and IBM Carbon Design System components to maintain scalability and design consistency. Collaborated with cross-functional stakeholders to meet Agile delivery timelines.
Visual Designer @ HARRY & LOUIT
September 2015 – April 2017
Designed event branding assets, brochures, flyers, and digital campaigns for Titan, Fastrack, and Tommy Hilfiger.Led creative execution from concept development through final production delivery
Led creative execution from concept development through final production delivery
Graphic Designer @ Quadra Point
January 2014 - August 2015
Designed event branding assets, brochures, flyers, and digital campaigns for Yamaha, Hero, and other brands.